Bryce Paden
Hey, I'm Bryce. I'm a corporate innovator and serial entrepreneur with a knack for transforming ideas into impact. My career has zigzagged between Fortune 1 and the earliest of startups.I'm naturally curious, read too many reviews before buying things, enjoy bringing new ideas to life, and try to show it's possible to execute at a really high level while having fun doing it.Christ follower first, devoted dad and husband second, everything else after that.
On Switch Studio
Founder
May 2024 - Present
On Switch Studio is a boutique strategic foresight consultancy. We help organizations unlock one of their most valuable untapped resources: the collective imagination of their workforce.As we turn corporate creativity loose, we can work towards accomplishing the goal of foresight, which is to explore possibilities of the future so we can make better decisions today for tomorrow's world.Our methodology has helped design, prototype, and launch new software products, it has been consumed by local businesses looking to understand things like AI automation, and Fortune 15 companies are currently using our approach to craft entries into totally new business verticals.
Flowfeed
Founder
Jul 2021 - Present
I help lead operations for Flowfeed, an industry-first mountain biking software platform.We use live weather data and predictive analytics to estimate trail conditions for hundreds of trails across multiple trail systems. We've grown the platform into a full trail management system with a best-in-class UI/UX experience for both riders and trail managers.In 2025, we're on pace to hit over 1 million uses of the application across 100,000 users since inception.
Walmart Strategic Foresight
Senior Research Lead
Nov 2021 - May 2024
I was an early member of the Walmart Strategic Foresight team, which gave me the opportunity to architect an enterprise-wide foresight and futures thinking practice.We trained over 400 associates across the globe in foresight methodology, unlocked over 1,700 creative visionary hours through immersive engagements, and created outputs that led to multibillion-dollar revenue opportunities.Our metric and performance evaluation framework was adopted by multiple teams, and I was asked to speak about foresight by universities and other Fortune 30 companies.
Urban Forest
Founder
Aug 2018 - Feb 2021
In early 2018, my wife and I tried indoor axe throwing while on vacation. I was hooked, and knew I wanted to open my own venue with a unique take on the concept. We did just that in August of 2018, and a fun night and weekend hobby quickly exploded into a full-time indoor recreation venture.Urban Forest was named the 2020 Emerging Small Business of the Year, I was blessed to be named the 2020 Small Business Owner Under 30 of the Year, and we navigated a COVID-19 closure while retaining 100% of our team at full pay.The premium design of our physical location, digital web assets, and back-office operational materials led to us being acquired in December of 2020.
i2i Labs
Founder / Advisor
Sep 2017 - Dec 2020
i2i Labs was a technology commercializer focused on retail and CPG innovation. Having worked in corporate innovation at Walmart, I understood unique pain points that existed when large corporations tried to work with startup tech companies.Our research, curation, and accreditation platform was paired with a physical lab in Northwest Arkansas where executives could experience emerging tech in a live environment. We built a portfolio of over 40 tech partners from 20 countries, and developed a revenue model and service offering that led to deals and projects with multiple Fortune 500 clients.
Lab 415-C, Store No. 8
Business Development & Research - Emerging Tech
Feb 2016 - Sep 2017
Lab 415-C was a six-person research lab responsible for researching, experimenting, and showcasing emerging tech across Walmart Inc. I was exposed to over 700 technologies a year to ensure Walmart stayed at the forefront of retail.Our team became founding members of Store No. 8, Walmart's incubation arm. As we expanded our reach, I was able to act as a key Walmart link to the venture capital community and spearheaded relationships with GV, Mark Cuban Companies, 500 Startups, and more.I had the privilege of authoring multiple whitepapers, along with presenting research to Walmart and Sam's Club executives, members of the board, and members of the Walton family.
Walmart
Replenishment Manager
Jun 2014 - Feb 2016
I got my start in retail fresh out of college as an RM for Walmart. I managed the $300+ million Sewing & Notions business, which meant we had to control inventory for tons of small, easily displaceable items. Think needles, buttons, and every color of thread and ribbon.My interest and expertise in technology earned me a promotion to GRS Functional Expert, where I was able to help coordinate a successful replenishment system integration for one of the most SKU-intensive departments in the company.
Fun Facts
I'm married to my high school sweetheart and am a dad to two awesome dudes
I was a member of the University of Arkansas and Kansas City Royals drumlines. I also got to drum for an ESPN / SEC Network promo
I'm a music producer, was signed to multiple record labels, and currently produce kids dance music under the name Always Recess
I qualified for and competed in the 2020 World Axe Throwing Championship
I was part of the Google Glass Explorer Program and received my hardware in 2014
I love cars and want to continue growing a collection of unique, modern vehicles
Snippets From the News
- How Trusting Business Partners Are Essential to Growth (and Sanity) in Serial Entrepreneurship
- How Technology is Improving Bentonville's Mountain Biking Experience
- State's First Indoor Axe-Throwing Venue in Bentonville Attracts New Owner from Alabama
- Trending Indoor Activity of Axe-Throwing Arrives in NWA; Business Already Planning Expansions
- Walmart Conducting Pilot Test of Electronic Shelf Labels, LED Strips
- Tip of the Spear Technology: Ten Tools of Engagement
- The Creation of i2i Labs
- NWA Fast 15